The Internet is the fastest growing medium for successful advertising, andselling of magazines.

The Magazine Shop is managed and produced by Brown Bear Publishing Ltd,the leading provider of Internet subscription solutions to the UK's magazine publishing industry. The site was launched in November 1997 to compliment publishers existing off-line marketing strategies.

www.magazineshop.co.uk was a first for the UK publishing industry -allowing users to log on and browse a diverse selection of titles, before selecting and subscribing to their favorites.

The Magazine Shop site aims to create a central focus for the advertising of, and subscription to, all UK magazine titles from anywhere in theworld. Customers are presented with a main screen, from where they can browse, at their leisure. Each title carries a brief synopsis of the magazine content for that month, a picture of that month's front cover, as well as a brief editorial that can be updated as often as publishers choose through the Magazine Shop Management Centre.

A separate subscriber/receiver address field in the ordering screen allows for easy gift subscriptions. Payment and authorisation for titles is madein real time across the iInternet - using the most secure methods available through DataCash.

The Magazine Shop site is designed to provide advanced title specific demographics for publishers who use the service. These statistics are extremely effective for both publishers and advertisers.

Each magazine receives it's own URL allowing the marketing of eachmagazine individually on over 1650 worldwide search engines.

Each magazine listing includes a cover shot and snippets from each issue guaranteeing the user is presented with up-to-date information which introduces and sells the magazine.

Each magazine's own page is integrated into the centralised Magazine Shop, which allows users to browse the complete range of magazines by categoryor using the search engine. Furthermore, we engage in numerous reciprocallink campaigns with sites relevant to the particular title.

• www.magazineshop.co.uk is the UK's first online magazine subscription service
• Through its website www.magazineshop.co.uk, Brown Bear Publishing has revolutionised the Internet magazine subscription marketplace in the UK.
• www.magazineshop.co.uk provides a commercially viable route to marketfor the UK's publishing industry, effectively centralising the magazine online subscription marketplace
• www.magazineshop.co.uk now receives 2.5 million hits a month
• The website develops the publishers' ability to renew subscriptions electronically via e-mail and the Internet
• The site has achieved global sales in all continents and in over 125 different countries
• Represents over 650 magazines, and works directly with over 95 different publishers
• For customers, www.magazineshop.co.uk provides a 24 hour subscription sales service, 365 days a year
• ? 90% of magazine specific searches on leading search engines return links to www.magazineshop.co.uk
• Provides a regular e-mail newsletter to subscribers and site members
• The site adds marketing value to its listed publications with theaddition of innovations such as a gift ideas generator
• Site navigation has been optimised to allow easy search and selection.
• The site is Which Webtrader accredited
• Strategic ties with lastminute.com, Scoot!, Freeserve, Yahoo and manymore Internet portals have generated subscriptions from over 125 countries
• A Japanese version http://jp.magazineshop.co.uk of the site has already been launched to capitalise on the demand for UK titles there
• Plans are also being finalised for The Australian Magazine Shoplaunching early next year from our dedicated Australian office
• Future developments will include the ability to track subscriptionorders, back issue ordering, merchandise offers and payment by Direct Debit